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Food Packaging Design and Branding Companies

A functionalism form that is stylized is a packaging design. The main functions of packaging design is present-ability of the product, protection and carrying of the product. A good packaging serves the purpose of technicality and presentation. The shelf life of a product is extended by using good packaging while describing technicality in order to better protect the food from all hazards along the production chain.

Plastic, cardboard and aluminum are the most common items used in food packaging.
An effective package design is obtained by following several tips. The first is knowing the brand identity this is because its the consumer first point of contact to the product.

The company needs to ask questions such as; what their product is, their primary target consumer, how different is their product from similar products in the market and what is their company’s philosophy. When those kind of questions are asked, a company is able to ensure their package design is consistent with their brand identity and also guide in packaging shape, size, color and materials. A package needs to communicate strongly and clearly when a company is launching a new product in the market through the use of company name, design and logo. Design drive costs and packaging materials involve key drivers for food packaging.

The key drivers for food packaging are printing production and labor, long term savings, materials and working with package designers. Working with package designers as a key driver, the designers need to be interviewed in order to have diligent designers while at the same time secure the best prices. Investing in automated machines will be a huge cost but labor cost will significantly decrease resulting to long term savings.

When companies make trade-offs, printing, production and labor is managed. Another key driver is the material which involves the traditional and the greener package type. Aluminum, glass, paperboard and plastic are examples of traditional materials. Not only does the greener package an advancement in innovative and eco-friendly packaging materials but also that help with sustainable packaging materials.

In the process of production, when a design is approved for packaging, materials are acquired. A prototype is first designed, especially in the case of a new design. Upon acceptance of the prototype package, other items are then packaged. Issues relating to mass production is considered based on the package. For instance, issues relating to the use of technology in order to implement the mass production.

Labor and energy requirements are other factors that need to be looked at. Product labeling is an issues that needs to be considered as defines the product that is all the ingredients used, shelf life, name among others and company details. Labeling is an activity of the packaging process.

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