To start with, you should do your homework. One thing that you will have to do is to find similar sites and check out your competitor’s domain names. Of which you will have to browse the available domains using keywords or domain names using domain search tool. It is also essential that you know when the domain was sold last, for how much and the website hosting broker. One thing that you should know is that a popular domain is likely to have more public resale.
Besides, you should also buy a domain that is easy to type and remember. It is recommended that even when you want to optimize your site, you should have a domain name that people can remember and type. Therefore, you should avoid odd spellings, hyphen, and numbers among other complicated characters. In this case, it should be that anyone getting the name should know how to type it. Besides, you should also avoid words that has more than one spelling as your visitors may get confused and mistype the name. It is also possible that you can buy both domains and refer your visitors to the one that you like.
Apart from that, you should avoid dialect terms. When buying the domain name, you should avoid terms and choose a name that will still be meaningful in many years to come. This is essential as it will make your domain to be remembered and understood by non-native speakers. This will not help you in international, national and regional platforms but it is also the key in the local setup.
Also, you should also buy a shorter domain. You find that people will always have problems remembering more extended domains and this will also increase the chances of misspelling one of the words. You find that most of the excellent single word domains are long gone, but you can still use them by being creative to avoid more extended domains. Like one thing that you can do if you have a single word that you want to use, you should try adding a verb or adjective in front of it as see if those variables will be available. You should treat your domain as your brand, and you should make sure that it matches how you want people to see you and your business.
Besides, you should also avoid trademarked domains. You should know that using a trademarked domain will mean that you are opening up for having a complaint filed against you and this give up the domain, and this can be confusing to the clients.